• Bass anglers are one of the most clearly defined demographic in the United States.
• Fishing is over a $70 billion dollar a year industry in America.
• Hardcore bass anglers spend nearly $11 billion each year on fishing in the US.
• Over 10 million people fish specifically for bass in the US.
• Millions more fish ocassionally
• 65% of bass anglers own 1 or more boats. 
• Average household income of $64,000
• 80% are men
• 70% are married
• The predominant age group is 35-44  

 For a complete socioeconomic study on bass anglers in the US.

For more demographic information

 
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"We were excited to become one of the first major sponsors not strictly from the fishing industry," says Jay Osgood, who works for GE's marketing department. "When we looked at the demographics, we realized we wouldn't just be reaching the fishing industry, but also the contractor, the do-it-yourselfer, the homeowner." NPR "Big Bucks on The Horizon for Bass Fisherman?" Link